Social Media Marketing: Expert Advice, Successful Strategies And More
Utilizing social media marketing in business is often overlooked by some companies. They do not realize how powerful of a marketing tool social media can be. Marketing with social media, if done intelligently, can substantially increase a business’s customer base. This article has advice to begin a social media campaign.
Twitter is an excellent platform for social media marketing. You can reach thousands of people through Twitter, if you know how to use it in the right way. Learn about using hastags, keywords, etc. on Twitter.
Update your blog with new entries at regular intervals. This trains the people reading your blog to come back at specific times to read new blog entries. This has been shown to actually be true considering the amount of subscriptions to magazines people have made. Therefore, stay consistent to make sure visitors return.
Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.
Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.
Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.
Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.
Continually interact with your customers. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. Avoiding getting into personal discussions with your customers, stick to product or industry related issues only.
Employing social media marketing strategies can be a great way to keep in contact with your customer base, and develop relationships. Customers that friend you on Facebook, or follow you on Twitter do so willingly. They want to hear from you. You can therefore notify them of new upcoming products, sales and discounts, or even just information concerning your business and industry without the fear of being too intrusive.
Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to ‘like’ your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have ‘liked’ your page.
By using some of the advice in social media marketing we have given to you in this article, you’ll be in the position to create a marketing campaign that keeps you ahead of your competitors. However, don’t just rest on your laurels. The Internet is a dynamic, evolving place, so you’ll have to keep up-to-date with current techniques.